Malaysia PR Awards

IT'S YOUR TIME TO SHINE!

Public Relations (PR) has always been seen as a quiet magician with an ace up his or her sleeve, working behind the scenes of any business but creating a long-lasting effect with much razzle and dazzle. However, many forget or do not know that the razzle and dazzle takes a lot of blood and sweat to make it happen.

Now, with the advent of disruptive technology, PR has seen a digital shift which thrusts the profession into the forefront, driven by agile thinkers and creative people overflowing with content and strategies for campaigns that resonate with an increasingly personalised economy.

The Malaysia PR Awards submissions will be judged by an esteemed panel of industry leaders and media professionals.

Email us at secretariat@prcamalaysia.org to secure your seats today!

Highlights from Past Year

The Malaysian PR industry came together for the annual Malaysia Public Relations Awards (MPRA) on 9 November 2018 to celebrate the best of our work in 2017/18. This is the 11th instalment of the prestigious PR Awards ceremony.

A total of 17 winners across 14 categories were recognised. This included four Gold, seven Silver and six Bronze winners.

We also recognised the “Campaign of the Year”, which was not given out in the previous year – an indication of the stringent criteria for quality imposed by our panel of independent judges. Heartiest congratulations to the winners of the MPRA 2017/18 awards!

Winners from Past Year

 

Campaign of the Year 2018/19



Campaign: The Nippon Paint Child Wellness Programme
Client: Nippon Paint Malaysia Group
Consultancy: Perspective Strategies

 


 

PRCA Malaysia Leadership Award



Recipient: BFM Media

 


 

PRCA Malaysia Community Award



Recipient: Projek 57

 


Product Brand Development Award

Gold Award

Campaign: The Nippon Paint Child Wellness Programme
Client: Nippon Paint Malaysia Group
Consultancy: Perspective Strategies

Bronze Award

Campaign: Hong Kong Live in Kuala Lumpur
Client: Hong Kong Tourism Board
Consultancy: Essence Burson-Marsteller

Finalist

Campaign: More than just Education
Client: Taylor's University
Consultancy: Centriq PR

 

Corporate Social Responsibility Award

Gold Award

Campaign: #YOUCANDUIT Campaign
Client: Malaysian Digital Economy Corporation (MDEC)
Consultancy: bzBEE Consult Sdn Bhd

Bronze Award

Campaign: #AIRASIAMAKNA: Rebel with a Cause
Consultancy: AirAsia Malaysia

Finalist

Campaign: Honeywell Nobel Laureate Lecture Tour to Malaysia
Client: Honeywell Initiative for Science and Engineering
Consultancy: essence Burson-Marsteller

 

Environmental Award

Silver Award

Campaign: CCM-53-Year-Old Concrete Stack Demolition
Client: Chemical Company of Malaysia Berhad
Consultancy: bzBEE Consult Sdn Bhd

Bronze Award

Campaign: Honeywell Nobel Laureate Lecture Tour to Malaysia
Client: Honeywell Initiative for Science and Engineering
Consultancy: essence Burson-Marsteller

 

Corporate Branding Award

Gold Award

Campaign: Proud Supporter of Dreams Campaign
Client: Prudential Assurance Malaysia Berhad
Consultancy: essence Burson-Marsteller

Silver Award

Campaign: Mercedes-Benz Malaysia – PAR Excellence
Client: Mercedes-Benz Malaysia
Consultancy: Centriq PR

Campaign: Hong Kong Live in Kuala Lumpur
Client: Hong Kong Tourism Board
Consultancy: essence Burson-Marsteller

Finalist

Campaign: Danfoss Drives SE Asia Energy Efficiency Tour (Oct-Dec 2017)
Client: Danfoss Drives
Consultancy: essence Burson-Marsteller

 

Technology Award

Bronze Award

Campaign: AirAsia Fast Airport Clearance Experience System (FACES)
Company: AirAsia Malaysia

Finalist

Campaign: Samsung Galaxy Studio
Client: Samsung Malaysia Electronics
Consultancy: Priority Communications PR

 

Consumer Launch Award

Silver Award

Campaign: The Nippon Paint Child Wellness Programme
Client: Nippon Paint Malaysia Group
Consultancy: Perspective Strategies

Finalist

Campaign: Samsung Galaxy S9 Campaign
Client: Samsung Malaysia Electronics
Consultancy: Priority Communications PR

 

Healthcare Award

Bronze Award

Campaign: Shire Debunks Myths with Hemophilia Mythbusters Comic
Client: Shire Malaysia
Consultancy: essence Burson-Marsteller

 

Public Affairs Award

Gold Award

Campaign: The Unspoken Truth: Discrimination Against Women at the Workplace
Client: Women’s Aid Organisation
Consultancy: Perspective Strategies

Finalist

Campaign: Honeywell Nobel Laureate Lecture Tour to Malaysia
Client: Honeywell Initiative for Science and Engineering
Consultancy: essence Burson-Marsteller

 

Crisis or Issues Management Award

Bronze Award

Campaign: Pilgrims Visa Issue 2017
Client: Lembaga Tabung Haji
Consultancy: bzBee Consult Sdn Bhd

Finalist

Campaign: Jobstreet.com Swoops in to Protect Subscribers Following Massive Malaysian 2017 Data Breach
Client: Jobstreet.com
Consultancy: essence Burson-Marsteller

 

Institutions of Higher Learning – Students Award

Silver Award

Campaign: Re:Source – “Do Right for What’s Left” Campaign
University: Tunku Abdul Rahman University College (TAR UC)

Finalists

Campaign: Project 46 – The Homecoming for Faculty of Medicine, University Malaya Medical Center (UMMC)
University: KDU University College

Campaign: Let’s Start: Retirement & Financial Planning for Young Adults
University: Berjaya University College

 

Public Sector Award

Silver Award

Campaign: How’s Your Blood?
Client: Hepatitis Free Malaysia & Abbott Laboratories Sdn Bhd
Consultancy: Zeno Public Relations (Malaysia) Sdn Bhd

 

Best Use of Digital Award

Silver Award

Campaign: Samsung Brand Film – “Julian and His Magical Skates”
Client: Samsung Malaysia Electronics
Consultancy: Priority Communications PR

Finalist

Campaign: Proud Supporters of Dreams Campaign
Client: Prudential Assurance Malaysia Berhad