Inaugural PRCA Malaysia Leadership Award

Y.Bhg. Dato’ Yasmin Mahmood, Chief Executive Officer (MDEC)

Campaign of the Year

Campaign: Sex Conversations – Making It Mainstream
Client: Durex Malaysia
Consultancy: Perspective Strategies

Gold
Campaign: AIA Vitality
Client: AIA Bhd
Consultancy: Perspective Strategies

Silver
Campaign: Unlocking Potential
Client: Taylor’s University
Consultancy: Centriq PR

Bronze
Campaign: #Boiledwaterisnotenough
Client: Coway (M) Sdn Bhd
Consultancy: Leo Burnett Malaysia/Arc Worldwide

Gold
Campaign: Comfort Tudung Ozone Project
Client: Unilever (M) Holdings Sdn Bhd
Consultancy: Impact Communications

Silver
Campaign: Samsung Galaxy S7 Edge Campaign
Client: Samsung Malaysia Electronics Sdn Bhd
Consultancy: Priority Communications

Gold
Campaign: Step Programme To Attract Talent To Private Education
Client: ILMU Education Group
Consultancy: Essence Burson-Marsteller

Silver
Campaign: Samsung Galaxy S7 Edge Campaign
Client: Samsung Malaysia Electronics Sdn Bhd
Consultancy: Priority Communications

Gold
Campaign: The Real Life Company
Client: AIA Bhd
Consultancy: Perspective Strategies

Bronze
Campaign: Going Beyond Boundaries
Client: Mercedes-Benz Malaysia
Consultancy: Centriq PR

Gold
Campaign: Sex Conversations – Making It Mainstream
Client: Durex Malaysia
Consultancy: Perspective Strategies

Silver
Campaign: Allied Against Dengue / Bersama Melawan Denggi
Client: Glaxosmithkline Consumer Healthcare (GSK)
Consultancy: Essence Burson-Marsteller

Bronze
Campaign: Unit Peneraju Agenda Bumiputera (Teraju)
Client: The Bumiputera Agenda Steering Unit (Teraju)
Consultancy: bzBee Consult

Silver
Campaign: Shopee Spree
University: Taylor’s University

Silver
Campaign: Launch Of Franklin Malaysia Sukuk Fund
Client: Franklin Templeton Investments
Consultancy: Priority Communications

Gold
Campaign: One Goal Campaign
Client: Asian Football Federation / One Goal
Consultancy: Shekhinah PR

Silver
Campaign: Step Programme To Attract Talent To Private Education
Client: ILMU Education Group
Consultancy: Essence Burson-Marsteller

Bronze
Campaign: Pakcik Misteri - Click For A Cause
Client: Telekom Malaysia
Consultancy: Ingenuity

Gold
Campaign: Project Blue Sky: Stronger As One
Client: Fraser And Neave Holdings Berhad
Consultancy: Perspective Strategies

Silver
Campaign: Pakcik Misteri - Click For A Cause
Client: Telekom Malaysia
Consultancy: Ingenuity

Silver
Campaign: Milo Malaysia - Winner’s Podium (#Takkangentar)
Client: Nestle Products Sdn Bhd
Consultancy: Ogilvy Public Relations

Gold
Campaign: Paddle Pop Young Builders Award 2016
Client: Unilever (M) Holdings Sdn Bhd
Consultancy: Impact Communications

Silver
Campaign: W.A.T.E.R Project
Client: GAB Foundation
Consultancy: Weber Shandwick

Silver
Campaign: Couple Education By Pfizer Malaysia
Client: Pfizer (Malaysia) Sdn Bhd
Consultancy: Essence Burson-Marsteller

Gold
Candidate: Amirah Aziz
Consultancy: Weber Shandwick

Silver
Candidate: Jaclyn Phan
Consultancy: Weber Shandwick

Bronze
Candidate: Sarah Zulkifli
Consultancy: Weber Shandwick

Product Brand Development Award

Gold
Campaign:

AIA Vitality

Client:

AIA Bhd

Consultancy:

Perspective Strategies


Silver
Campaign:

Unlocking Potential

Client:

Taylor’s University

Consultancy:

Centriq PR


Bronze
Campaign:

#Boiledwaterisnotenough

Client:

Coway (M) Sdn Bhd

Consultancy:

Leo Burnett Malaysia/Arc Worldwide


Gold
Campaign:

Comfort Tudung Ozone Project

Client:

Unilever (M) Holdings Sdn Bhd

Consultancy:

Impact Communications


Silver
Campaign:

Samsung Galaxy S7 Edge Campaign

Client:

Samsung Malaysia Electronics Sdn Bhd

Consultancy:

Priority Communications


Gold
Campaign:

Step Programme To Attract Talent To Private Education

Client:

ILMU Education Group

Consultancy:

Essence Burson-Marsteller


Silver
Campaign:

Samsung Galaxy S7 Edge Campaign

Client:

Samsung Malaysia Electronics Sdn Bhd

Consultancy:

Priority Communications


Gold
Campaign:

The Real Life Company

Client:

AIA Bhd

Consultancy:

Perspective Strategies


Bronze
Campaign:

Going Beyond Boundaries

Client:

Mercedes-Benz Malaysia

Consultancy:

Centriq PR


Gold
Campaign:

Sex Conversations – Making It Mainstream

Client:

Durex Malaysia

Consultancy:

Perspective Strategies


Silver
Campaign:

Allied Against Dengue / Bersama Melawan Denggi

Client:

Glaxosmithkline Consumer Healthcare (GSK)

Consultancy:

Essence Burson-Marsteller


Bronze
Campaign:

Unit Peneraju Agenda Bumiputera (Teraju)

Client:

The Bumiputera Agenda Steering Unit (Teraju)

Consultancy:

bzBee Consult


Silver
Campaign:

Shopee Spree

University:

Taylor’s University


Silver
Campaign:

Launch Of Franklin Malaysia Sukuk Fund

Client:

Franklin Templeton Investments

Consultancy:

Priority Communications


Gold
Campaign:

One Goal Campaign

Client:

Asian Football Federation / One Goal

Consultancy:

Shekhinah PR


Silver
Campaign:

Step Programme To Attract Talent To Private Education

Client:

ILMU Education Group

Consultancy:

Essence Burson-Marsteller


Bronze
Campaign:

Pakcik Misteri - Click For A Cause

Client:

Telekom Malaysia

Consultancy:

Ingenuity


Gold
Campaign:

Project Blue Sky: Stronger As One

Client:

Fraser And Neave Holdings Berhad

Consultancy:

Perspective Strategies


Silver
Campaign:

Pakcik Misteri - Click For A Cause

Client:

Telekom Malaysia

Consultancy:

Ingenuity


Silver
Campaign:

Milo Malaysia - Winner’s Podium (#Takkangentar)

Client:

Nestle Products Sdn Bhd

Consultancy:

Ogilvy Public Relations


Gold
Campaign:

Paddle Pop Young Builders Award 2016

Client:

Unilever (M) Holdings Sdn Bhd

Consultancy:

Impact Communications


Silver
Campaign:

W.A.T.E.R Project

Client:

GAB Foundation

Consultancy:

Weber Shandwick


Silver
Campaign:

Couple Education By Pfizer Malaysia

Client:

Pfizer (Malaysia) Sdn Bhd

Consultancy:

Essence Burson-Marsteller


Gold
Consultancy:

Weber Shandwick


Silver
Consultancy:

Weber Shandwick


Bronze
Consultancy:

Weber Shandwick


For more MPRA 2015/2016 details, click here to download our booklet.