Campaign of The Year
100 Reasons to Miss Hong Kong (Hong Kong Tourism Board)
PRCA Malaysia Leadership Award 2021
Tan Sri Dato' Seri Dr. Noor Hisham Abdullah, Director General of Health, Ministry of Health, Malaysia
Gold
| Campaign: | MIHAS 2021 : Halal-Empowered and Redefined |
|---|---|
| Client: | Malaysia External Trade Promotion Corporation (MATRADE) |
| Consultancy: | Centriq PR Sdn. Bhd. |
Silver
| Campaign: | Positioning Sarawak : "ke Sana ke Sini" - Adapting to Covid-19 |
|---|---|
| Client: | Sarawak Tourism Board |
| Consultancy: | bzBee Consult Sdn. Bhd. |
Bronze
| Campaign: | Pivoting 'The Power of Choice' : How BMW Group Malaysia Championed Brands and Communities Stricken by Covid-19 |
|---|---|
| Client: | BMW Group Malaysia |
| Consultancy: | VoxEureka |
Gold
| Campaign: | McDonald's Malaysia's #KitaBoleh Campaign : Keeping the Fighting Spirit Even During Trying Times |
|---|---|
| Company: | McDonald's Malaysia |
Gold
| Campaign: | From PR to Integrated Storytelling : How we overcame a 40% profit drop to triple revenues in a pandemic |
|---|---|
| Consultancy: | VoxEureka |
Silver
| Campaign: | Recovery and Reinvention to Win Tomorrow's Marketplace |
|---|---|
| Consultancy: | Perspective Strategies Sdn. Bhd. |
Bronze
| Campaign: | The Spirit of "Ukhwah-Fillah" : A Community Approach to Adapt to Issues |
|---|---|
| Consultancy: | bzBee Consult Sdn. Bhd. |
Gold
| Campaign: | 100 Reasons to Miss Hong Kong |
|---|---|
| Client: | Hong Kong Tourism Board |
| Consultancy: | Ogilvy Malaysia |
Silver
| Campaign: | LG PuriCare Air Purifier Influencer Campaign |
|---|---|
| Client: | LG Electronics Malaysia |
| Consultancy: | Lumos Hill + Knowlton Strategies |
Silver
| Campaign: | McDonalds's Malaysia : Anugerah Guru Inspirasi |
|---|---|
| Company: | McDonald's Malaysia |
Gold
| Campaign: | Resipi Berani MAGGI |
|---|---|
| Client: | Nestle Products |
| Consultancy: | Perspective Strategies Sdn. Bhd. |
Silver
| Campaign: | How Cornetto Won Over the Romantically-Challenged and Regained Leadership in Cone Segment |
|---|---|
| Client: | Unliever Malaysia |
| Consultancy: | VoxEureka |
Silver
| Campaign: | Seeing the doctor without leaving home a timely market introduction of DOC2US virtual health advisory |
|---|---|
| Client: | DOC2US |
| Consultancy: | Strategic Public Relations Sdn. Bhd. |
Silver
| Campaign: | Astro reignites live sports and connects fans with their favourite athletes during a challenging 2021 |
|---|---|
| Company: | Astro |
Gold
| Campaign: | 100 Reasons to Miss Hong Kong |
|---|---|
| Client: | Hong Kong Tourism Board |
| Consultancy: | Ogilvy Malaysia |
Silver
| Campaign: | Program Mentor Wanita Cukup Berani MAGGI |
|---|---|
| Client: | Nestle Products |
| Consultancy: | Perspective Strategies Sdn. Bhd. |
Bronze
| Campaign: | Gardenia KL - Malaysia's Beacon Amid The Pandemic |
|---|---|
| Client: | Gardenia Bakeries (KL) Sd. Bhd. |
| Consultancy: | Centriq PR Sdn. Bhd. |
Gold
| Campaign: | Private Lease Scheme : An Alternative in Housing Development? - Boon or Bane? |
|---|---|
| Consultancy: | bzBee Consult Sdn. Bhd. |
Silver
| Campaign: | Better World. Brighter Lives - Reimagining TNB |
|---|---|
| Client: | Tenaga Nasional Berhad |
| Consultancy: | Perspective Straegies Sdn. Bhd. |
Gold
| Campaign: | Seeing the doctor without leaving home - a timely market introduction of DOC2US virtual health advisory |
|---|---|
| Client: | DOC2US |
| Consultancy: | Strategic Public Relations Sdn. Bhd. |
Gold
| Campaign: | 100 Reasons to Miss Hong Kong |
|---|---|
| Client: | Hong Kong Tourism Board |
| Consultancy: | Ogilvy Malaysia |
Silver
| Campaign: | Cementing Yoodo As The Dominant Telco in Esports |
|---|---|
| Client: | Yoodo |
| Consultancy: | Truth Communications Sdn. Bhd. |
Bronze
| Campaign: | A PR idea that became a staple feature within Foodpanda's Pandamart |
|---|---|
| Client: | Foodpanda Malaysia |
| Consultancy: | Truth Communications Sdn. Bhd. |
Gold
| Campaign: | CENDANA : Reaching Out to Pandemic Impacted Arts and Culture to Heal The Nation |
|---|---|
| Client: | CENDANA |
| Consultancy: | bzBee Consult Sdn. Bhd. |
Bronze
| Campaign: | Stop The Black Market |
|---|---|
| Client: | British American Tobacco Malaysia |
| Consultancy: | Acendus Communications Sdn. Bhd. |
Bronze
| Campaign: | Redefining Gender Equality at the Workplace |
|---|---|
| Client: | Women's Aid Organisation (WAO) |
| Consultancy: | Perspective Strategies Sdn. Bhd. |
Bronze
| Campaign: | Agrobank remains committed to develop socio-economic status of its agro-communities |
|---|---|
| Company: | Agrobank |
Gold
| Campaign: | Covid-19 communications in support of public health and construction industry recovery (on-going) |
|---|---|
| Client: | Construction Industry Development Board (CIDB) |
| Consultancy: | Naga DBB Tribal |
Silver
| Campaign: | ECERDC: #REINVENTINGECER TOWARDS 2025 |
|---|---|
| Client: | ECERDC |
| Consultancy: | Perspective Strategies Sdn. Bhd. |
Bronze
| Campaign: | Stop The Black Market |
|---|---|
| Client: | British American Tobacco Malaysia |
| Consultancy: | Acendus Communications Sdn. Bhd. |
Gold
| Campaign: | #SunwayforGood : How measurement contributes to compelling narrative creation that leads to National award-winning CSR? |
|---|---|
| Client: | Sunway Group |
| Consultancy: | Isentia (M) Sdn. Bhd. |
Gold
| Campaign: | Digi Yellow Heart - Championing digital inclusion and resilience among youth |
|---|---|
| Client: | Digi |
| Consultancy: | VoxEureka |
Silver
| Campaign: | Multifaceted Effort to Rejuvenate Sungai Klang |
|---|---|
| Client: | Landasan Lumayan Sdn. Bhd. (LLSB) |
| Consultancy: | Rantau Golin |
Silver
| Campaign: | Elevating Vale's Purpose in Malaysia Through Strategic CSR Initiatives in a Pandemic |
|---|---|
| Company: | Vale Malaysia |
Bronze
| Campaign: | The HumanKIND Project |
|---|---|
| Company: | Kenanga Investment Bank Berhad |
Silver
| Campaign: | LG Puricare 4-WARD Tankless Water Purifier Launch |
|---|---|
| Client: | LG Electronics Malaysia |
| Consultancy: | Lumos Hill + Knowlton Strategies |
Bronze
| Campaign: | Yoodoo - The First Malaysia Telco To Offer An MLBB Add-On |
|---|---|
| Client: | Yoodo |
| Consultancy: | Truth Commuications Sdn. Bhd. |
Gold
| Campaign: | The Nest Project |
|---|---|
| University: | Taylor's University |
Silver
| Campaign: | Youngriculture Campaign |
|---|---|
| University: | Taylor's University |
Bronze
| Campaign: | Kolok Festival |
|---|---|
| University: | Taylor's University |
Best "Pandemic Pivot" or "Covid-19 Communications" Campaign
Gold
Campaign:
MIHAS 2021 : Halal-Empowered and Redefined
Client:
Malaysia External Trade Promotion Corporation (MATRADE)
Consultancy:
Centriq PR Sdn. Bhd.
Silver
Campaign:
Positioning Sarawak : "ke Sana ke Sini" - Adapting to Covid-19
Client:
Sarawak Tourism Board
Consultancy:
bzBee Consult Sdn. Bhd.
Bronze
Campaign:
Pivoting 'The Power of Choice' : How BMW Group Malaysia Championed Brands and Communities Stricken by Covid-19
Client:
BMW Group Malaysia
Consultancy:
VoxEureka
Best "Pandemic Pivot" or "Covid-19 Communications" Campaign (In-House)
Gold
Campaign:
McDonald's Malaysia's #KitaBoleh Campaign : Keeping the Fighting Spirit Even During Trying Times
Company:
McDonald's Malaysia
Best "Adapt" Agency
Gold
Campaign:
From PR to Integrated Storytelling : How we overcame a 40% profit drop to triple revenues in a pandemic
Consultancy:
VoxEureka
Silver
Campaign:
Recovery and Reinvention to Win Tomorrow's Marketplace
Consultancy:
Perspective Strategies Sdn. Bhd.
Bronze
Campaign:
The Spirit of "Ukhwah-Fillah" : A Community Approach to Adapt to Issues
Consultancy:
bzBee Consult Sdn. Bhd.
Best Use of Social Media and Platforms
Best Use of Social Media and Platforms (In-House)
Consumer Launch Award
Gold
Campaign:
Resipi Berani MAGGI
Client:
Nestle Products
Consultancy:
Perspective Strategies Sdn. Bhd.
Silver
Campaign:
How Cornetto Won Over the Romantically-Challenged and Regained Leadership in Cone Segment
Client:
Unliever Malaysia
Consultancy:
VoxEureka
Silver
Campaign:
Seeing the doctor without leaving home a timely market introduction of DOC2US virtual health advisory
Client:
DOC2US
Consultancy:
Strategic Public Relations Sdn. Bhd.
Consumer Launch Award (In-House)
Silver
Campaign:
Astro reignites live sports and connects fans with their favourite athletes during a challenging 2021
Company:
Astro
Corporate Branding Award
Gold
Campaign:
100 Reasons to Miss Hong Kong
Client:
Hong Kong Tourism Board
Consultancy:
Ogilvy Malaysia
Silver
Campaign:
Program Mentor Wanita Cukup Berani MAGGI
Client:
Nestle Products
Consultancy:
Perspective Strategies Sdn. Bhd.
Bronze
Campaign:
Gardenia KL - Malaysia's Beacon Amid The Pandemic
Client:
Gardenia Bakeries (KL) Sd. Bhd.
Consultancy:
Centriq PR Sdn. Bhd.
Crisis or Issues Management Award
Gold
Campaign:
Private Lease Scheme : An Alternative in Housing Development? - Boon or Bane?
Consultancy:
bzBee Consult Sdn. Bhd.
Silver
Campaign:
Better World. Brighter Lives - Reimagining TNB
Client:
Tenaga Nasional Berhad
Consultancy:
Perspective Straegies Sdn. Bhd.
Healthcare Award
Gold
Campaign:
Seeing the doctor without leaving home - a timely market introduction of DOC2US virtual health advisory
Client:
DOC2US
Consultancy:
Strategic Public Relations Sdn. Bhd.
Product Brand Development Award
Gold
Campaign:
100 Reasons to Miss Hong Kong
Client:
Hong Kong Tourism Board
Consultancy:
Ogilvy Malaysia
Silver
Campaign:
Cementing Yoodo As The Dominant Telco in Esports
Client:
Yoodo
Consultancy:
Truth Communications Sdn. Bhd.
Bronze
Campaign:
A PR idea that became a staple feature within Foodpanda's Pandamart
Client:
Foodpanda Malaysia
Consultancy:
Truth Communications Sdn. Bhd.
Public Affairs Award
Gold
Campaign:
CENDANA : Reaching Out to Pandemic Impacted Arts and Culture to Heal The Nation
Client:
CENDANA
Consultancy:
bzBee Consult Sdn. Bhd.
Bronze
Campaign:
Stop The Black Market
Client:
British American Tobacco Malaysia
Consultancy:
Acendus Communications Sdn. Bhd.
Bronze
Campaign:
Redefining Gender Equality at the Workplace
Client:
Women's Aid Organisation (WAO)
Consultancy:
Perspective Strategies Sdn. Bhd.
Public Affairs Award (In-House)
Bronze
Campaign:
Agrobank remains committed to develop socio-economic status of its agro-communities
Company:
Agrobank
Public Sector Award
Gold
Campaign:
Covid-19 communications in support of public health and construction industry recovery (on-going)
Client:
Construction Industry Development Board (CIDB)
Consultancy:
Naga DBB Tribal
Silver
Campaign:
ECERDC: #REINVENTINGECER TOWARDS 2025
Client:
ECERDC
Consultancy:
Perspective Strategies Sdn. Bhd.
Bronze
Campaign:
Stop The Black Market
Client:
British American Tobacco Malaysia
Consultancy:
Acendus Communications Sdn. Bhd.
Sustainability Award
Gold
Campaign:
#SunwayforGood : How measurement contributes to compelling narrative creation that leads to National award-winning CSR?
Client:
Sunway Group
Consultancy:
Isentia (M) Sdn. Bhd.
Gold
Campaign:
Digi Yellow Heart - Championing digital inclusion and resilience among youth
Client:
Digi
Consultancy:
VoxEureka
Silver
Campaign:
Multifaceted Effort to Rejuvenate Sungai Klang
Client:
Landasan Lumayan Sdn. Bhd. (LLSB)
Consultancy:
Rantau Golin
Sustainability Awards (In-House)
Silver
Campaign:
Elevating Vale's Purpose in Malaysia Through Strategic CSR Initiatives in a Pandemic
Company:
Vale Malaysia
Bronze
Campaign:
The HumanKIND Project
Company:
Kenanga Investment Bank Berhad
Technology Award
Silver
Campaign:
LG Puricare 4-WARD Tankless Water Purifier Launch
Client:
LG Electronics Malaysia
Consultancy:
Lumos Hill + Knowlton Strategies
Bronze
Campaign:
Yoodoo - The First Malaysia Telco To Offer An MLBB Add-On
Client:
Yoodo
Consultancy:
Truth Commuications Sdn. Bhd.
Institutions of Higher Learning Award
Gold
Campaign:
The Nest Project
University:
Taylor's University
Silver
Campaign:
Youngriculture Campaign
University:
Taylor's University
Bronze
Campaign:
Kolok Festival
University:
Taylor's University
For more MPRA 2021 details, click here to download our booklet.