The inaugural MPRA 2007 was held with the aim of the Association to bring together professionals from specialist PR and communications firms, in-house communications departments as well as students who are dedicated towards enhancing the standards and the practice of PR in Malaysia.

It would serve to recognise the consultancies, campaigns and individuals that define the cutting edge of work in the PR arena, where there are many talented and creative PR consultants in this country working as individuals, a group or as a firm. The MPRA is the platform to showcase their creative and cutting edge work.