1. Professional Service to Clients
Corporate members shall ensure that their consulting staff is capable of providing clients with the services expected by the compulsory application of their firms’ fullest capability in order to achieve the client’s business goals. Member firms shall provide their employees with the right skills and appropriate tools to serve their clients and shall continue to look for opportunities that will further develop their employees’ professional skills and experiences.
All members must continue to seek to improve and update their knowledge, skills and expertise in areas required by their respective clients and in all aspects of PR practice that will enable them to provide the highest level of service to clients, business partners, media and suppliers.
Members must treat their employees, clients, business partners, media and suppliers in a fair and honest manner. They are expected to manage or conduct all business relationships in a professional and business-like manner.