Campaign of The Year

100 Reasons to Miss Hong Kong (Hong Kong Tourism Board)

PRCA Malaysia Leadership Award 2021

Tan Sri Dato' Seri Dr. Noor Hisham Abdullah, Director General of Health, Ministry of Health, Malaysia

Gold
Campaign: MIHAS 2021 : Halal-Empowered and Redefined
Client: Malaysia External Trade Promotion Corporation (MATRADE)
Consultancy: Centriq PR Sdn. Bhd.

Silver
Campaign: Positioning Sarawak : "ke Sana ke Sini" - Adapting to Covid-19
Client: Sarawak Tourism Board
Consultancy: bzBee Consult Sdn. Bhd.

Bronze
Campaign: Pivoting 'The Power of Choice' : How BMW Group Malaysia Championed Brands and Communities Stricken by Covid-19
Client: BMW Group Malaysia
Consultancy: VoxEureka

Gold
Campaign: McDonald's Malaysia's #KitaBoleh Campaign : Keeping the Fighting Spirit Even During Trying Times
Company: McDonald's Malaysia

Gold
Campaign: From PR to Integrated Storytelling : How we overcame a 40% profit drop to triple revenues in a pandemic
Consultancy: VoxEureka

Silver
Campaign: Recovery and Reinvention to Win Tomorrow's Marketplace
Consultancy: Perspective Strategies Sdn. Bhd.

Bronze
Campaign: The Spirit of "Ukhwah-Fillah" : A Community Approach to Adapt to Issues
Consultancy: bzBee Consult Sdn. Bhd.

Gold
Campaign: 100 Reasons to Miss Hong Kong
Client: Hong Kong Tourism Board
Consultancy: Ogilvy Malaysia

Silver
Campaign: LG PuriCare Air Purifier Influencer Campaign
Client: LG Electronics Malaysia
Consultancy: Lumos Hill + Knowlton Strategies

Silver
Campaign: McDonalds's Malaysia : Anugerah Guru Inspirasi
Company: McDonald's Malaysia

Gold
Campaign: Resipi Berani MAGGI
Client: Nestle Products
Consultancy: Perspective Strategies Sdn. Bhd.

Silver
Campaign: How Cornetto Won Over the Romantically-Challenged and Regained Leadership in Cone Segment
Client: Unliever Malaysia
Consultancy: VoxEureka

Silver
Campaign: Seeing the doctor without leaving home a timely market introduction of DOC2US virtual health advisory
Client: DOC2US
Consultancy: Strategic Public Relations Sdn. Bhd.

Silver
Campaign: Astro reignites live sports and connects fans with their favourite athletes during a challenging 2021
Company: Astro

Gold
Campaign: 100 Reasons to Miss Hong Kong
Client: Hong Kong Tourism Board
Consultancy: Ogilvy Malaysia

Silver
Campaign: Program Mentor Wanita Cukup Berani MAGGI
Client: Nestle Products
Consultancy: Perspective Strategies Sdn. Bhd.

Bronze
Campaign: Gardenia KL - Malaysia's Beacon Amid The Pandemic
Client: Gardenia Bakeries (KL) Sd. Bhd.
Consultancy: Centriq PR Sdn. Bhd.

Gold
Campaign: Private Lease Scheme : An Alternative in Housing Development? - Boon or Bane?
Consultancy: bzBee Consult Sdn. Bhd.

Silver
Campaign: Better World. Brighter Lives - Reimagining TNB
Client: Tenaga Nasional Berhad
Consultancy: Perspective Straegies Sdn. Bhd.

Gold
Campaign: Seeing the doctor without leaving home - a timely market introduction of DOC2US virtual health advisory
Client: DOC2US
Consultancy: Strategic Public Relations Sdn. Bhd.

Gold
Campaign: 100 Reasons to Miss Hong Kong
Client: Hong Kong Tourism Board
Consultancy: Ogilvy Malaysia

Silver
Campaign: Cementing Yoodo As The Dominant Telco in Esports
Client: Yoodo
Consultancy: Truth Communications Sdn. Bhd.

Bronze
Campaign: A PR idea that became a staple feature within Foodpanda's Pandamart
Client: Foodpanda Malaysia
Consultancy: Truth Communications Sdn. Bhd.

Gold
Campaign: CENDANA : Reaching Out to Pandemic Impacted Arts and Culture to Heal The Nation
Client: CENDANA
Consultancy: bzBee Consult Sdn. Bhd.

Bronze
Campaign: Stop The Black Market
Client: British American Tobacco Malaysia
Consultancy: Acendus Communications Sdn. Bhd.

Bronze
Campaign: Redefining Gender Equality at the Workplace
Client: Women's Aid Organisation (WAO)
Consultancy: Perspective Strategies Sdn. Bhd.

Bronze
Campaign: Agrobank remains committed to develop socio-economic status of its agro-communities
Company: Agrobank

Gold
Campaign: Covid-19 communications in support of public health and construction industry recovery (on-going)
Client: Construction Industry Development Board (CIDB)
Consultancy: Naga DBB Tribal

Silver
Campaign: ECERDC: #REINVENTINGECER TOWARDS 2025
Client: ECERDC
Consultancy: Perspective Strategies Sdn. Bhd.

Bronze
Campaign: Stop The Black Market
Client: British American Tobacco Malaysia
Consultancy: Acendus Communications Sdn. Bhd.

Gold
Campaign: #SunwayforGood : How measurement contributes to compelling narrative creation that leads to National award-winning CSR?
Client: Sunway Group
Consultancy: Isentia (M) Sdn. Bhd.

Gold
Campaign: Digi Yellow Heart - Championing digital inclusion and resilience among youth
Client: Digi
Consultancy: VoxEureka

Silver
Campaign: Multifaceted Effort to Rejuvenate Sungai Klang
Client: Landasan Lumayan Sdn. Bhd. (LLSB)
Consultancy: Rantau Goblin

Silver
Campaign: Elevating Vale's Purpose in Malaysia Through Strategic CSR Initiatives in a Pandemic
Company: Vale Malaysia

Bronze
Campaign: The HumanKIND Project
Company: Kenanga Investment Bank Berhad

Silver
Campaign: LG Puricare 4-WARD Tankless Water Purifier Launch
Client: LG Electronics Malaysia
Consultancy: Lumos Hill + Knowlton Strategies

Bronze
Campaign: Yoodoo - The First Malaysia Telco To Offer An MLBB Add-On
Client: Yoodo
Consultancy: Truth Commuications Sdn. Bhd.

Gold
Campaign: The Nest Project
University: Taylor's University

Silver
Campaign: Youngriculture Campaign
University: Taylor's University

Bronze
Campaign: Kolok Festival
University: Taylor's University

Best "Pandemic Pivot" or "Covid-19 Communications" Campaign

Gold
Campaign:

MIHAS 2021 : Halal-Empowered and Redefined

Client:

Malaysia External Trade Promotion Corporation (MATRADE)

Consultancy:

Centriq PR Sdn. Bhd.


Silver
Campaign:

Positioning Sarawak : "ke Sana ke Sini" - Adapting to Covid-19

Client:

Sarawak Tourism Board

Consultancy:

bzBee Consult Sdn. Bhd.


Bronze
Campaign:

Pivoting 'The Power of Choice' : How BMW Group Malaysia Championed Brands and Communities Stricken by Covid-19

Client:

BMW Group Malaysia

Consultancy:

VoxEureka


Gold
Campaign:

McDonald's Malaysia's #KitaBoleh Campaign : Keeping the Fighting Spirit Even During Trying Times

Company:

McDonald's Malaysia


Gold
Campaign:

From PR to Integrated Storytelling : How we overcame a 40% profit drop to triple revenues in a pandemic

Consultancy:

VoxEureka


Silver
Campaign:

Recovery and Reinvention to Win Tomorrow's Marketplace

Consultancy:

Perspective Strategies Sdn. Bhd.


Bronze
Campaign:

The Spirit of "Ukhwah-Fillah" : A Community Approach to Adapt to Issues

Consultancy:

bzBee Consult Sdn. Bhd.


Gold
Campaign:

100 Reasons to Miss Hong Kong

Client:

Hong Kong Tourism Board

Consultancy:

Ogilvy Malaysia


Silver
Campaign:

LG PuriCare Air Purifier Influencer Campaign

Client:

LG Electronics Malaysia

Consultancy:

Lumos Hill + Knowlton Strategies


Silver
Campaign:

McDonalds's Malaysia : Anugerah Guru Inspirasi

Company:

McDonald's Malaysia


Gold
Campaign:

Resipi Berani MAGGI

Client:

Nestle Products

Consultancy:

Perspective Strategies Sdn. Bhd.


Silver
Campaign:

How Cornetto Won Over the Romantically-Challenged and Regained Leadership in Cone Segment

Client:

Unliever Malaysia

Consultancy:

VoxEureka


Silver
Campaign:

Seeing the doctor without leaving home a timely market introduction of DOC2US virtual health advisory

Client:

DOC2US

Consultancy:

Strategic Public Relations Sdn. Bhd.


Silver
Campaign:

Astro reignites live sports and connects fans with their favourite athletes during a challenging 2021

Company:

Astro


Gold
Campaign:

100 Reasons to Miss Hong Kong

Client:

Hong Kong Tourism Board

Consultancy:

Ogilvy Malaysia


Silver
Campaign:

Program Mentor Wanita Cukup Berani MAGGI

Client:

Nestle Products

Consultancy:

Perspective Strategies Sdn. Bhd.


Bronze
Campaign:

Gardenia KL - Malaysia's Beacon Amid The Pandemic

Client:

Gardenia Bakeries (KL) Sd. Bhd.

Consultancy:

Centriq PR Sdn. Bhd.


Gold
Campaign:

Private Lease Scheme : An Alternative in Housing Development? - Boon or Bane?

Consultancy:

bzBee Consult Sdn. Bhd.


Silver
Campaign:

Better World. Brighter Lives - Reimagining TNB

Client:

Tenaga Nasional Berhad

Consultancy:

Perspective Straegies Sdn. Bhd.


Gold
Campaign:

Seeing the doctor without leaving home - a timely market introduction of DOC2US virtual health advisory

Client:

DOC2US

Consultancy:

Strategic Public Relations Sdn. Bhd.


Gold
Campaign:

100 Reasons to Miss Hong Kong

Client:

Hong Kong Tourism Board

Consultancy:

Ogilvy Malaysia


Silver
Campaign:

Cementing Yoodo As The Dominant Telco in Esports

Client:

Yoodo

Consultancy:

Truth Communications Sdn. Bhd.


Bronze
Campaign:

A PR idea that became a staple feature within Foodpanda's Pandamart

Client:

Foodpanda Malaysia

Consultancy:

Truth Communications Sdn. Bhd.


Gold
Campaign:

CENDANA : Reaching Out to Pandemic Impacted Arts and Culture to Heal The Nation

Client:

CENDANA

Consultancy:

bzBee Consult Sdn. Bhd.


Bronze
Campaign:

Stop The Black Market

Client:

British American Tobacco Malaysia

Consultancy:

Acendus Communications Sdn. Bhd.


Bronze
Campaign:

Redefining Gender Equality at the Workplace

Client:

Women's Aid Organisation (WAO)

Consultancy:

Perspective Strategies Sdn. Bhd.


Bronze
Campaign:

Agrobank remains committed to develop socio-economic status of its agro-communities

Company:

Agrobank


Gold
Campaign:

Covid-19 communications in support of public health and construction industry recovery (on-going)

Client:

Construction Industry Development Board (CIDB)

Consultancy:

Naga DBB Tribal


Silver
Campaign:

ECERDC: #REINVENTINGECER TOWARDS 2025

Client:

ECERDC

Consultancy:

Perspective Strategies Sdn. Bhd.


Bronze
Campaign:

Stop The Black Market

Client:

British American Tobacco Malaysia

Consultancy:

Acendus Communications Sdn. Bhd.


Gold
Campaign:

#SunwayforGood : How measurement contributes to compelling narrative creation that leads to National award-winning CSR?

Client:

Sunway Group

Consultancy:

Isentia (M) Sdn. Bhd.


Gold
Campaign:

Digi Yellow Heart - Championing digital inclusion and resilience among youth

Client:

Digi

Consultancy:

VoxEureka


Silver
Campaign:

Multifaceted Effort to Rejuvenate Sungai Klang

Client:

Landasan Lumayan Sdn. Bhd. (LLSB)

Consultancy:

Rantau Goblin


Silver
Campaign:

Elevating Vale's Purpose in Malaysia Through Strategic CSR Initiatives in a Pandemic

Company:

Vale Malaysia


Bronze
Campaign:

The HumanKIND Project

Company:

Kenanga Investment Bank Berhad


Silver
Campaign:

LG Puricare 4-WARD Tankless Water Purifier Launch

Client:

LG Electronics Malaysia

Consultancy:

Lumos Hill + Knowlton Strategies


Bronze
Campaign:

Yoodoo - The First Malaysia Telco To Offer An MLBB Add-On

Client:

Yoodo

Consultancy:

Truth Commuications Sdn. Bhd.


Gold
Campaign:

The Nest Project

University:

Taylor's University


Silver
Campaign:

Youngriculture Campaign

University:

Taylor's University


Bronze
Campaign:

Kolok Festival

University:

Taylor's University


For more MPRA 2021 details, click here to download our booklet.