As you know, PRCA Malaysia had signed an MoU with PRCA Southeast Asia to share knowledge and to collaborate on certain activities that would benefit members of both Associations.
As such, PRCA Malaysia members are invited to attend a workshop by CARMA Asia, one of PRCA SEA's partners. The topic will be Measuring What Matters in PR. This workshop will provide updates on the latest global best practices as well as insights on how to analyse and improve on your current approach to evaluating the effectiveness of your communications programmes.
The workshop will be held in Kuala Lumpur on 18th February.
Entry is free and space is filling up fast. Register here to reserve your seat! Further information on the workshop will be sent to registrants next week.