We would like to thank Isentia Malaysia for inviting PRCA Malaysia to be on the panel for its first ever masterclass – The Media Masterclass: Content that Matters to Media. PRCA Malaysia was represented by our President, Andy See, who is also the Founder and Managing Director of Perspective Strategies.
Among the topics discussed during the session were the digitalisation of the media industry, creating newsworthy content/stories, and the importance of content authenticity and value to make news relevant with the current trends.
It was indeed a great session and we hope that the attendees gained fresh and beneficial insights from the panel discussion.
We look forward to more collaborations in the future!
If you missed the webinar, you can watch the full recording here.