This month’s featured article is by our President, Andy See on ‘PR4.0: Reinventing for the New Marketplace’.
What is the article about?
Andy shares how the PR and communications industry must be ready for PR 4.0, as part of business strategy to “reinvent and reimagine” for the new marketplace. The COVID-19 crisis is indeed the greatest opportunity to reboot the way we do business. This may perhaps be a rude awakening but there cannot be a clearer signal to all of us to step up our game.
Read the article here.