The Malaysian PR industry came together for the annual Malaysia Public Relations Awards (MPRA) on 9 November 2018 to celebrate the best of our work in 2017/18. This is the 11th instalment of the prestigious PR Awards ceremony.

A total of 17 winners across 14 categories were recognised. This included four Gold, seven Silver and six Bronze winners. We also recognised the “Campaign of the Year”, which was not given out in the previous year – an indication of the stringent criteria for quality imposed by our panel of independent judges. Heartiest congratulations to the winners of the MPRA 2017/18 awards!


Winners and Finalists:


Campaign: The Nippon Paint Child Wellness Programme
Client: Nippon Paint Malaysia Group
Consultancy: Perspective Strategies


PRCA Malaysia Leadership Award
Recipient: BFM Media


PRCA Malaysia Community Award
Recipient: Projek 57

Gold Award

Campaign: The Nippon Paint Child Wellness Programme
Client: Nippon Paint Malaysia Group
Consultancy: Perspective Strategies

Bronze Award

Campaign: Hong Kong Live in Kuala Lumpur
Client: Hong Kong Tourism Board
Consultancy: Essence Burson-Marsteller

Finalist

Campaign: More than just Education
Client: Taylor’s University
Consultancy: Centriq PR

Gold Award

Campaign: #YOUCANDUIT Campaign
Client: Malaysian Digital Economy Corporation (MDEC)
Consultancy: bzBEE Consult Sdn Bhd

Bronze Award

Campaign: #AIRASIAMAKNA: Rebel with a Cause
Consultancy: AirAsia Malaysia

Finalist

Campaign: Honeywell Nobel Laureate Lecture Tour to Malaysia
Client: Honeywell Initiative for Science and Engineering
Consultancy: essence Burson-Marsteller

Silver Award

Campaign: CCM-53-Year-Old Concrete Stack Demolition
Client: Chemical Company of Malaysia Berhad
Consultancy: bzBEE Consult Sdn Bhd

Bronze Award

Campaign: Honeywell Nobel Laureate Lecture Tour to Malaysia
Client: Honeywell Initiative for Science and Engineering
Consultancy: essence Burson-Marsteller

Gold Award

Campaign: Proud Supporter of Dreams Campaign
Client: Prudential Assurance Malaysia Berhad
Consultancy: essence Burson-Marsteller

Silver Award

Campaign: Mercedes-Benz Malaysia – PAR Excellence
Client: Mercedes-Benz Malaysia
Consultancy: Centriq PR

Campaign: Hong Kong Live in Kuala Lumpur
Client: Hong Kong Tourism Board
Consultancy: essence Burson-Marsteller

Finalist

Campaign: Danfoss Drives SE Asia Energy Efficiency Tour (Oct-Dec 2017)
Client: Danfoss Drives
Consultancy: essence Burson-Marsteller

Bronze Award

Campaign: AirAsia Fast Airport Clearance Experience System (FACES)
Company: AirAsia Malaysia

Finalist

Campaign: Samsung Galaxy Studio
Client: Samsung Malaysia Electronics
Consultancy: Priority Communications PR

Silver Award

Campaign: The Nippon Paint Child Wellness Programme
Client: Nippon Paint Malaysia Group
Consultancy: Perspective Strategies

Finalist

Campaign: Samsung Galaxy S9 Campaign
Client: Samsung Malaysia Electronics
Consultancy: Priority Communications PR

Bronze Award

Campaign: Shire Debunks Myths with Hemophilia Mythbusters Comic
Client: Shire Malaysia
Consultancy: essence Burson-Marsteller

Gold Award

Campaign: The Unspoken Truth: Discrimination Against Women at the Workplace
Client: Women’s Aid Organisation
Consultancy: Perspective Strategies

Finalist

Campaign: Honeywell Nobel Laureate Lecture Tour to Malaysia
Client: Honeywell Initiative for Science and Engineering
Consultancy: essence Burson-Marsteller

Bronze Award

Campaign: Pilgrims Visa Issue 2017
Client: Lembaga Tabung Haji
Consultancy: bzBee Consult Sdn Bhd

Finalist

Campaign: Jobstreet.com Swoops in to Protect Subscribers Following Massive Malaysian 2017 Data Breach
Client: Jobstreet.com
Consultancy: essence Burson-Marsteller

Silver Award

Campaign: Re:Source – “Do Right for What’s Left” Campaign
University: Tunku Abdul Rahman University College (TAR UC)

Finalists

Campaign: Project 46 – The Homecoming for Faculty of Medicine, University Malaya Medical Center (UMMC)
University: KDU University College

Campaign: Let’s Start: Retirement & Financial Planning for Young Adults
University: Berjaya University College

Silver Award

Campaign: How’s Your Blood?
Client: Hepatitis Free Malaysia & Abbott Laboratories Sdn Bhd
Consultancy: Zeno Public Relations (Malaysia) Sdn Bhd

Silver Award

Campaign: Samsung Brand Film – “Julian and His Magical Skates”
Client: Samsung Malaysia Electronics
Consultancy: Priority Communications PR

Finalist

Campaign: Proud Supporters of Dreams Campaign
Client: Prudential Assurance Malaysia Berhad
Consultancy: essence Burson-Marsteller


Sponsors and Partners

PRCA Malaysia would like to thank our sponsors and partners for supporting our mission to recognise and celebrate PR Excellence in the nation.

 

CommSights Group, with offices in Malaysia and Vietnam,  is a media analysis and advisory company. We help clients by analysing their Big Media Data and turn them into Insights. Our Media Insights has helped clients who wish to know their brand perception, analysing sentiments and other measurements metric such as Key Message Durability Analysis, Campaign Analysis, Media Tier Analysis or Crisis Analysis.


 

Telum Media is a Singapore, Hong Kong & Sydney registered company founded in 2013 by former PR & journalism professionals who saw the need for a comprehensive media database in Asia.

Website: https://www.telummedia.com

As a B2B division of the largest gift personalisation player in Southeast Asia, Puffprints by Photobook Worldwide specialised in full customisation for enterprise branding and marketing. We offer clients the flexibility to self-manage marketing items through online. We also take pride in reliable turnaround time or orders and on-demand printing for all types of businesses.

Website: http://www.puffprints.com/hello


Axiata is one of the leading telecommunications groups in Asia with approximately 350 million customers and with a presence in 11 countries. In pursuit of its vision to be the New Generation Digital Champion by 2021, the Group has transformed itself from a holding entity with a portfolio of pure-play mobile assets into a Triple Core Strategy driven business with the focus on Digital Telco, Digital Businesses and Infrastructure.

Website: https://www.axiata.com/


Established in 1969, Carlsberg Brewery Malaysia Berhad (Carlsberg Malaysia Group) is part of the Carlsberg A/S (Carlsberg Group), one of the world’s leading brewers with strong market positions across Asia and Europe. We are a dynamic brewer with operations in Malaysia and Singapore, with stakes in a brewery in Sri Lanka. We also have a regional presence via exports to Thailand, Taiwan, Hong Kong and Laos. Our international portfolio of brands features Probably The Best Beer In The World – Carlsberg, Probably The Smoothest Beer In The World – Carlsberg Smooth Draught and Probably The Best Strong Beer – Carlsberg Special Brew.

Website: https://carlsbergmalaysia.com.my/

Recent Announcements: